Clipping agency, marketplace or DIY: which way should you run a campaign?

What's the difference between a clipping agency, a marketplace and DIY?

Who does the work. With an agency, you say what you want and the agency runs everything from the brief to the report. A self-serve marketplace gives you access to creators, and you run the campaign yourself. DIY means your own accounts, your own editing and your own hours.

All three are clipping: short videos cut from your footage and posted on TikTok, YouTube Shorts and Instagram Reels. If you want the method itself first, What is clipping? covers it.

What does a clipping agency actually do for you?

Everything between your goal and the final numbers. At BloxClips that means four jobs, on every campaign:

• Setup. The brief, the rules, the platforms, the payout model and the instructions creators work from.
• Creator rollout. Getting the network posting. That can mean 1,000+ clips uploaded a day.
• Approval. Our review team checks every submission by hand before its views count toward your spend. On one campaign that was 50,000+ clips.
• Tracking. Your dashboard shows every video's views over time, likes and comments, payouts and spend per day.

The part you can't see on a checklist is the strategy. We've run these campaigns before, so we know which formats work, and we'll tell you what's a good idea and what isn't before you spend. We make reference uploads for every campaign, so creators know exactly what you want.

A clip has to do two things: go viral, and get people to play. Getting one of those is fairly easy. Getting both is the hard part, and it's rarely the first format anyone tries, so we test several and push the one that does both. We also pick creators whose followers are already the viewers you want.

And if there's no footage yet, we handle that too, down to sending creators into the game to film it. The full walkthrough is in how Roblox clipping campaigns work.

Why is it hard for a game to run its own campaign?

Four reasons, on top of the strategy above.

• It starts slow. A studio doesn't have creators with warmed-up accounts, so clips take much longer to get picked up. Our creators' accounts are already active, and a campaign moves from the first day.
• The accounts have no authority. New accounts posting your game mean nothing in the Roblox niche yet. Our creators already have followers who watch Roblox videos.
• Bots and bad actors come for the budget. Anything that pays on views attracts people trying to take the money with fake views. If you haven't run a campaign before, you won't know what to look for.
• There's no one to check. BloxClips has a dedicated team just for that, and it's all human. Real people review every clip, with our own systems for spotting botted views. No AI detection.

What changes when you run it on a self-serve marketplace?

The creators are there, but the job is yours. You write the brief and set the rate. You look at every submission and decide what passes. When a format isn't landing, you're the one who has to notice and rewrite the brief, usually while the budget is still being spent.

That suits a team with someone free to manage it full time and a clear idea of what a good clip looks like. Most studios don't have either spare during a launch. BloxClips campaigns run on Whop, creator payouts are handled by Content Rewards, and the BloxClips team does all of that management for you on top.

When does doing it yourself make sense?

As an extra, alongside a campaign. Posting clips on your own game's accounts is worth doing, but one account reaches one audience, and it only grows as fast as you can edit.

People rarely try a game after one video. They try it after the third or fourth, from different creators, a few days apart. Seeing it again and again tells a viewer there's hype around it, and hype is what makes people decide a game must be good. That only happens when lots of creators post about the same game at once, which is the whole point of a campaign.

What does a clipping agency cost?

There's no list price, because the budget depends on your game and your goal. With BloxClips you set the budget up front, and that budget buys a guaranteed view target agreed for the campaign. Creators keep posting until it's reached, and if a campaign ends below it, we refund the undelivered portion. Players and revenue depend on your game.

You pay per approved view, on clips that passed review. Invalid or suspicious views are filtered out before they reach your bill, and your dashboard shows spend per day while it happens. The number for your game gets worked out on a call.

The other two routes cost something too. It's just harder to see. On a marketplace it's the hours someone spends reviewing and managing. With DIY it's the editing time, and the reach you don't get from a single account.

How do the three compare?

How do you pick the best clipping agency?

Ask four things, and ask for proof.

1. 01How big is the network?BloxClips works with 100,000+ creators, who have made 150,000+ clips and earned $250K+.
2. 02What has it done for a game like yours?Kill Streak got 10M+ views in its first 10 days. ForgeGUI grew 25x in four months, from 31K to over 800K users.
3. 03Who checks the clips?At BloxClips, a person, before any view counts. You set the rules they check against.
4. 04What exactly do you pay for?Approved views on approved clips, with fake views filtered out. Ask any agency the same question.

Network totals across all BloxClips campaigns sit at 300M+ views. The case studies show what each one looked like.

Won't you lose control if an agency runs it?

Not with BloxClips. You set the campaign's rules and requirements, and every submission is checked by hand against them before its views count. You also get a dashboard that shows:

• every video's views over time
• likes and comments
• payouts to creators
• spend per day

So you can see everything that's going out without having to review it yourself.

Which one should you choose?

Hire an agency, and hire one that does the testing for you. BloxClips finds the winning format by testing it, gets it in front of the right viewers, and keeps going until your view target is met. You tell us the goal, and we handle the rest.

Weighing clipping against UGC or a one-off influencer deal? Clipping vs UGC vs influencer marketing covers that, and the services page shows both campaign routes. To see what your budget would do, book a call.

Roblox FPS experience10M+views in 10 daysKill StreakA fast-paced FPS battle royale that passed 10M+ views in its first 10 days of creator promotion.See case study

More than 3,000 creators posted across TikTok, YouTube Shorts, and Reels, driving 10M+ views and 11,153 clips in a 10-day launch window.

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