How does a Roblox clipping campaign work, start to finish?
You set the goal and the rules, the creator network does the volume, and nothing counts toward your spend until our review team has checked it. Here are the five steps.
- 01The briefAfter a short call, we write the brief with you: the hooks, the rules, the platforms and the payout rate. No footage yet? We handle that too, down to sending creators into the game to film it first.
- 02Creators postCreators cut short clips from your footage in their own style and post them on their own TikTok, YouTube Shorts, Instagram Reels and X accounts.
- 03Every clip gets checkedEach creator submits the public link, and the team checks every submission by hand for quality, your rules and brand safety before its views count.
- 04The network keeps goingApproved clips keep earning views, and creators keep posting until the campaign reaches its view target.
- 05The reportYour dashboard shows every video's views over time, its likes and comments, payouts and spend per day, while the campaign runs and after.
How do you start a clipping campaign?
With a call. Bring the game, any footage you have, your launch window and what you want the campaign to do. We'll tell you whether clipping, UGC or both fits before you spend anything, and then we write the brief. Book a call when you're ready.
What goes into the brief?
Everything a creator needs to make a clip you'd be happy to see.
- The game, and what a viewer should do after watching.
- The hooks, written around the words your players search and engage with.
- The rules: what has to be on screen, and what can't be.
- The platforms: any of TikTok, YouTube Shorts, Instagram Reels and X.
- Reference uploads: example clips we make so creators see exactly what you want.
- The CPM and the budget, agreed with you before launch.
Creators see the brief before they start editing, so they know what to make. The brief does more for a campaign's result than anything else, so we spend the time on it with you. We've run enough campaigns to know which formats work, and we'll tell you what will convert and what won't. A clip has to go viral and get people to play, and getting both is the hard part.
Which creators work on a campaign?
Creators from a network of 100,000+. Big or small accounts can take part, because what counts is the views a clip earns. We match creators whose followers already look like your players, and when a campaign needs a particular format we pick for it. For Bee Garden, that meant some of the network's largest creators making long-form videos.
How is every clip checked?
By hand, before its views count. BloxClips has a team whose only job is reviewing clips, and they look at every submission for quality, for the rules in your brief and for brand safety. No AI does this part. That holds at any size: on one campaign, the team reviewed 50,000+ clips.
A clip that breaks your rules doesn't count toward your spend. You write the rules, so you decide what creators can post.
How are fake views kept out?
The review team uses our own systems to spot botted views, and invalid or suspicious views are filtered out before they reach your bill. You pay for approved views on approved clips, at the CPM we agreed up front, and nothing else.
How long does a campaign take?
The aim is millions of views within a week of starting. Kill Streak had 3,000+ creators posting through its launch and passed 10M views in the first 10 days. The fastest campaign BloxClips has run, for Tolou's event inside The Block, got 1M+ views in 48 hours from 300+ creators.
If there's no footage yet, filming comes first, so plan that into your launch date. The Kill Streak case study shows a launch timed to release week.
What happens when the campaign ends?
The clips stay up. They live on the creators' own accounts and keep getting views after the campaign, and you keep the full report of every clip and view.
To see what the views turned into, watch your game's visits and concurrent players on Roblox around the push. If you're new to the idea, start with what Roblox clipping is. If you're ready to plan one, book a call and we'll write the brief with you.
More than 3,000 creators posted across TikTok, YouTube Shorts, and Reels, driving 10M+ views and 11,153 clips in a 10-day launch window.
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