What does Roblox clipping mean in marketing?
A game hands its footage to a lot of creators at once. Each one cuts it into short videos in their own style and posts them on their own TikTok, YouTube Shorts and Instagram Reels accounts, and the game pays for the approved views those videos get.
Kill Streak, a Roblox FPS battle royale, is the clearest example we have. In the first 10 days after launch, more than 3,000 creators posted 11,153 clips about it, and those clips passed 10M views. One studio couldn't make that many videos itself, and one account couldn't reach that many feeds.
That's the whole idea: the same game, shown by many different creators, to many different audiences, a few days apart. Clipping as a general marketing method, for any brand, is explained on What is clipping?.
Isn't Roblox clipping a glitch?
Search the phrase and you'll still see it described as a glitch, where an avatar or a camera passes through a wall. That's the wrong reading of what people mean by it now. When studios and creators talk about Roblox clipping, they mean the marketing method on this page: lots of creators posting short videos of one game.
Players do use the word for saving a few seconds of their own gameplay, usually with Medal, which has its own guide to clipping on Roblox. Those players matter to us. Anyone who already clips their gameplay can get paid to post it, and that's what the BloxClips creator side is for.
How does a Roblox clipping campaign work?
In five steps, from a brief to a report.
- 01The briefWe write the brief with you: the hooks, the rules, the platforms and the payout rate.
- 02Creators postCreators in the network cut clips from your footage and post them on their own accounts.
- 03Every clip gets checkedOur review team, real people whose only job this is, looks at each submission by hand before its views count toward your budget.
- 04The network keeps goingCreators keep posting until the campaign's view target is reached.
- 05You see the numbersYour dashboard shows every video's views over time, its likes and comments, payouts and spend per day.
The longer version, with what goes into a brief and how creators get paid, is in how Roblox clipping campaigns work.
What does a developer have to hand over?
Footage, the moments you want shown, and a budget. Footage can be raw gameplay, a trailer, a stream or videos creators already made.
No footage yet is fine. BloxClips handles everything, and that includes sending creators into the game to capture it to your brief. Every creator on the campaign then works from that one library. You also set the rules: what has to be on screen, what can't be, and which platforms count.
What results has Roblox clipping produced?
Three Roblox games have clipping case studies on the site so far.
| Game | When | Result |
|---|---|---|
| Kill Streak | Launch | 10M+ views in 10 days |
| Fish It | Already huge | 1,000+ creator clips |
| Bee Garden | Little social reach | 500K+ long-form views |
Each one measured what that game needed. Kill Streak needed a big launch, and it ran half of its campaign before release, which brought 5,000 new Discord members within a few days. Fish It was already one of Roblox's biggest games, with 4.5B+ Roblox visits of its own, and its campaign took it to millions of viewers on short-form feeds. Bee Garden had little reach on social media, so some of the network's largest creators made long-form videos for it instead.
Clipping works for tools as well as games. ForgeGUI, a game development tool, grew 25x in four months, from 31K to over 800K users, with 250M+ campaign views.
- 100,000+Creators in the network
- 300M+Campaign views
- 150,000+Clips made
- $250K+Paid to creators
How do you pay for Roblox clipping?
Per approved view, at a CPM (a price per 1,000 views) we agree with you before launch. A view only counts if it comes from a clip that passed review, and invalid or suspicious views are filtered out before they reach your bill.
You set the budget before launch, and your dashboard shows views, payouts and spend per day while the campaign runs. Cost varies with the game and what you want from it, so we work it out with you on a call.
What does a game need before clipping starts?
Footage, and even that is something BloxClips can handle for you. If there's nothing to cut yet, we send creators into the game to film it to your brief, so a campaign can start before you have a trailer.
A game that needs some explaining works too. Short clips carry the moments that land in a few seconds, and for the rest BloxClips picks some of its largest creators to make long-form videos. That's what Bee Garden did, and it passed 500K long-form views.
To see what the views turned into, watch your visits and concurrent players on Roblox around the push. Kill Streak's push ran through release week, and the aim was launch-day players.
Should you use clipping, UGC, or both?
If a strong trailer or stream already exists, clipping. If you have a playable build but no videos, UGC, where creators film the game themselves. If you have neither, both. The full comparison, with influencer deals as well, is in clipping vs UGC vs influencer marketing, and the services page has both routes.
Every term used here, from approved views to CCU, is defined in the Roblox clipping glossary.
Our verdict: if you're marketing a Roblox game, clipping should be part of it, whether it's a launch, an update or a game that's already big. Thinking about Roblox's own ads instead? Read are Roblox Ads worth it?, then book a call and we'll plan the campaign with you.
More than 3,000 creators posted across TikTok, YouTube Shorts, and Reels, driving 10M+ views and 11,153 clips in a 10-day launch window.
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