Fish It
Fish It broke multiple concurrent-player records during the campaign, while BloxClips ran a large creator push built around short-form clips.
BloxClips generated more than 1,000 submitted clips and videos, expanding Fish It's reach to millions of viewers and new Roblox players.
Start getting millions of views within a week.
- Roblox visits4.5B+
- creator clips1,000+
- campaign viewsMillions+
- live active players--
- 01
The campaign
Fish It was already one of Roblox's biggest games, so the campaign focused on expanding reach through creator-made clips that could travel across short-form platforms and bring new players back into the experience.
- 02
The result
The campaign generated more than 1,000 total clips and videos submitted for the game. That content expanded reach to millions of viewers and helped introduce the game to new Roblox users during a period of major platform momentum.
- 03
Why it worked
The game had clear moments creators could package quickly: progression, rare catches, reactions, and social gameplay. BloxClips gave creators a campaign target and turned that attention into repeatable video output.
More on this campaign.
- Roblox AdsHow do Roblox Ads work? Sponsored tiles, search, rewarded video, billboards and portalsHow Roblox Ads work, format by format: sponsored tiles on Home and search, rewarded video, billboards and portals. Who each reaches, and what reaches more.
- Roblox promotionRoblox game update marketing: how to turn every update into a new wave of playersRoblox game update marketing: every update is new footage, and new footage is a new campaign wave. How BloxClips runs it, from filming to update week.
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