Anime Apocalypse
Anime Apocalypse used BloxClips before release to build an audience, grow its community, and carry that momentum into launch day.
The campaign pushed the Discord community beyond 10K members, and the game broke 10K concurrent players on release during the campaign.
Start getting millions of views within a week.
- Discord members10K+
- release-day CCU10K+
- campaign timingPre-release
- live active players--
- current Roblox visits--
- 01
The campaign
BloxClips ran the campaign before Anime Apocalypse opened to the public, working with established creators who make anime content. The goal was to turn that attention into Discord members, so the game had an audience ready the moment it launched.
- 02
The result
The Discord server grew beyond 10,000 members before release. When Anime Apocalypse launched during the campaign, it broke 10,000 concurrent players.
- 03
Why it worked
This campaign tested whether BloxClips could reach a specific anime audience rather than Roblox players in general. The launch showed that the right creators could move viewers into both a community and a live game.
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