Tolou × The Block
Tolou needed fast, concentrated promotion for her music and a six-day concert event hosted inside The Block.
More than 300 creators delivered 900+ submissions and 1M+ views in under 48 hours, making it the fastest campaign BloxClips has completed.
1M+
views in under 2 days
900+
submissions in 2 days
300+
creators activated
6 days
event window
The campaign
The campaign promoted Tolou as an artist and drove attention to her six-day concert event inside The Block. With a narrow event window, the creator network needed to move at once and keep the artist and event visible across short-form feeds.
The result
More than 300 creators worked on the campaign, producing over 900 submissions in two days. The content passed one million views in under 48 hours and fully deployed the campaign budget faster than any previous BloxClips campaign.
Why it worked
The campaign paired a time-sensitive live event with music-led creative that creators could interpret quickly. Concentrating hundreds of creators into the same launch window created immediate reach while the event was still active. BloxClips promoted Tolou and the event and was not affiliated with The Block game.