The ForgeGUI clipping campaign: 31K to over 800K users in four months

What did the ForgeGUI clipping campaign do?

It grew ForgeGUI's user base 25x in four months, from 31K to over 800K users. Creators made more than 50,000 uploads about the tool, those uploads passed 250M views, and ForgeGUI gained more than 750K new users during the campaign.

BloxClips ran it as ForgeGUI's main marketing partner, and the partnership is still going.

What is ForgeGUI?

An all-in-one game development tool. Developers use it to make thumbnails, 3D models, interfaces, scripts and code from one place.

Why is a tool harder to clip than a game?

A game has hooks built in: a rare drop, a close finish, a funny fail. A tool has to show a finished result fast enough that the viewer gets it before they scroll, and it has to reach people who build things, which is a narrower crowd than people who play.

How did the campaign reach the right people?

For a tool, who sees the clip matters more than how many people see it. Views from people who will never build anything don't bring in a single user. So the campaign was aimed at builders.

The clips reached people while they were already watching Roblox and game development content. By the time a clip started, the viewer was someone who makes games, or wants to, and ForgeGUI was a tool they could use that same day. ForgeGUI gained 750K+ new users during the campaign, and the viewers were already the right fit.

How did BloxClips find a format that worked?

By testing it. The clip format took time to develop, and the first versions weren't the final one. BloxClips tried different styles of clip, watched which ones held viewers and which ones turned viewers into users, and kept building on the winners.

The format it landed on leads with the result. A creator shows something ForgeGUI made, like a thumbnail or a working script, and reacts to it. Nobody explains features. That style can go very viral, and it converts well, because the viewer sees exactly what they'd get before they ever click.

Captions from creator videos in the campaign show the tone: ForgeGUI is INSANE. Game Dev is officially cooked. ForgeGUI is mind blowing. Scripting is cooked. Every one is a reaction to what the tool can do.

How big did it get?

Of those 800K+ users, more than 750K were new users who joined during the campaign.

What did the founder say?

On 22 Jul 2026, ForgeGUI's founder and CEO Giulio Greco posted that ForgeGUI had hit a quarter of a million users (250K) about three months after launch, and was growing by about 100K users every 15 days. The post and his growth chart are on the ForgeGUI case study. It's a snapshot from that day.

What can other tools and games take from it?

• Find the winning format first. The clip that goes viral and converts is rarely the first one you try. BloxClips tests formats until it finds the one that works for your game or tool.
• Then scale it. Once a format lands, volume carries it. 50,000+ uploads kept ForgeGUI in the feed for months.
• Target the right viewer. Views only pay off when they come from people who'd use what you make. BloxClips puts the clips in front of those people.
• Stay hands-off. You tell BloxClips the goal. BloxClips handles the rest, from testing formats to paying creators, and you follow every video's views and the spend per day on your dashboard.

Games are often easier to clip than tools, because the gameplay is the hook. Either way, BloxClips will test and find the winning format for you. Roblox clipping explains how it works for a Roblox game, and the services page shows both campaign routes. To talk about your own game or tool, book a call.